We work in collaboration with you clients to build out digital strategies with clear and concise goals based on the following structured approach.
STEP 1 DETERMINE MAIN GOALS
Any good social media company will firmly tell you that you can’t start without goals. In phase one, OUR team will determine goals, create personas and find where those personas live online. During this phase we gather significant data to ensure execution is on target.
STEP 2 DEVELOP COMPANY BRAND
After compiling the data and determining goals, our social media agency will then begin either refining or developing your social media brand. By creating clear brand guidelines for images, copy, tone, colors and more, we can ensure your company has a cohesive presence across all social sites. In addition, we will make sure your social media brand attracts the right customers.
STEP 3 IDENTIFY MEDIA OULETS
We find editorials/bloggers, customers, referral partners, key social media accounts and related super groups on various platforms to create your brand awareness by posting, blogging, engaging and advertising. We increase your brand reach to various social outlets such as twitter, Facebook, Instagram, LinkedIn and on other social sites.
STEP 4 OPTIMIZE WEBSITE
At digital beans, we offer a service called social media optimization. This includes optimizing a client’s blog, website, email newsletters, offline advertising and more for social media. Our social media optimization checklist ensures that no stone is left unturned in our efforts to maximize your online exposure. Business come to our social media agency with various levels of expertise in this area. Some may need help with something as basic as a share button strategy, while others need advanced optimization on a variety of templates and media types. We will help you craft a strategy that relates to your goals.
STEP 5 BUILD INFLUENCE
Through our social media firms process, we will target key communities, publications, customers and influencers and build your authority over time. This will grow the size of your brand and business.
STEP 6 BUILD COMMUNITIES, BRAND AND REVENUE
Through blogging, social media advertising, creative content and series of viral interactive marketing campaigns each year, we will build your community size, brand reach and revenue. We have done this for many of our clients and look forward to helping your company with this journey.
