As more and more things in our world go digital, digital marketing becomes increasingly crucial to success in every industry. Digital marketing is especially important for startups that are building a brand image and trying to cement themselves in their target audience’s minds for several reasons
it’s a comprehensive strategy that will help them better understand their customers and give them data and metrics so they can grow and sustain their operations by making data-driven decisions. However, startups and can’t afford the same amount, nor the same kinds of digital marketing services as the other established companies and brands they are hoping to compete with. This makes choosing the right digital marketing strategies to adopt a difficult decision. Thankfully in our years of experience helping startups of all kinds with our digital marketing services, Digital Beans knows which strategies make the most sense.
Here are our 5 digital marketing tips for startups:
Email Marketing
Although the popularity of email has faded substantially in the last decade, email marketing is still consistently delivering return on investment (ROI) to marketers because some 90.3% of people in the United States use it. In fact, a recent study conducted by the Data and Marketing Association found that the higher percentage a business spent its marketing budget on email marketing, the higher their ROI was. The study highlighted the benefits of email marketing and show that it generates interest, loyalty, and repeat sales. It’s simple – if it’s not broke, don’t fix it.
Content Marketing
“Content marketing” is a rather vague term since content can refer to so many things. So, let’s define it. Content marketing is a strategic approach to creating and distributing content that is on a consistent basis. Content can take many forms – videos, articles, webinars, social media posts, and more. With content marketing, businesses can show and tell exactly how their product or service is different from their competitors. It also increases visibility for brands, boosts brand awareness, builds credibility and authority, and builds relationships with consumers.
Search Engine Optimization
Search engine optimization, more commonly referred to as SEO, is exactly what it sounds like – improving how visible your website, product, or service is when people search for it and other related things on a search engine. Obviously, the more visible your webpages are, the more likely you’ll attract prospective customers, and SEO also helps turn those prospects into conversions. Most SEO is done with Google in mind because it is the world’s largest search platform by far.
Pay Per Click
Typically referred to as PPC, utilizes the ads that appear in search engines to drive traffic to your website. Search for any product on Google, and you can see this for yourself. Businesses and advertisers pay a fee each time one of their ads is clicked, hence the name. PPC is great for startups because it allows them to reach customers at the right time, they don’t have to wait for results, and because they control how much they spend, it’s affordable and the ROI can be very high.
Social Media Marketing
With how popular social media has become, you’re likely to find a lot of your future loyal customers on one of the most popular platforms like Instagram, Facebook, Pinterest, and LinkedIn. Because of how many people are on social media – 82% of Americans use some form of social media, and that percentage grows every year – and how often it’s used – the average American is on social media for over two hours a day – it’s one of the best digital marketing strategies available to startups. With social media marketing, startups can generate leads, improve search rankings, and increase exposure and traffic.There’s obviously a lot more to digital marketing than these five strategies, but they’re the best for startups looking to establish themselves in the market. To learn more about the other digital marketing strategies, or to start enjoying the benefits of effective digital marketing campaigns, contact the digital marketing experts at Digital Beans today!
Create Engagement with Questions
Engagement is key to your social media marketing strategy and especially to your Facebook Group as it keeps it live and current. Facebook also loves engagement, which will help increase your reach as Facebook will recommend your group to other people. Asking questions will also create a sense of community and a useful resource environment for your members, making your group the go-to spot for their questions.
To get the conversation started, you can ask the following types of questions:
- Decision-Based Questions
- Ask members to provide their opinion on a personal or business decision. For example, a decision-based question could be “which blog title do you prefer?”.
- Opinion-Based Questions
- Ask members to provide their opinion or recommendation on a particular subject. For example, “which podcast episode do you like the most?”.
- Questions That Prompt an Answer
- These types of questions will help get the most significant engagement as they will prompt your members to answer. You can ask questions that involve things in the future, for example, “what are your business goals for the next five years?”, or you can also call out a specific segment of your group, for example, “where are all my e-commerce business owners?”.
- Questions That Prompt a Share
- These types of questions allow people to share information about their business creating visibility for themselves. This is especially useful if you have a group geared toward business owners. These types of questions will create a positive relationship between you and your members as they will remember you invested in their business’s success by allowing them to share their content with your group. An example of this type of question could be, “does anyone have resources that explain how to build an email list?”.
- Stay Engaged
- You will find that you have specific posts that do better than others. You want to pay attention to these posts to keep the engagement live for as long as possible. Being sure to engage with members who comment on the post will keep the post trending and keep it at the top of your group feed.
- Tag Your Members
- Creating a sense of community by tagging your members who engage the most will help create consistent engagement in your group. You can do this by providing shoutouts to members or using their content to start the conversation.
- Celebrate with Your Members
- Another way to create a sense of community in your group is to celebrate your wins with the group. Celebrating wins will also encourage your members to share successes with the group. This will not only create engagement but can also provide inspiration and confidence to your members.
Yes, we can help!
Now that you know how to grow your Facebook group, it’s time to get to it so that you can start tagging your members, asking questions, and celebrating your upcoming successes. If you’re still unsure whether you can create an engaging group, contact our SEO Social Media team today! We can discuss in more detail how our team will build and monitor your online community, promote your brand, and drive real engagement on various social media platforms. Our team will help your business thrive on social media by creating a custom social media marketing strategy that will grow your brand awareness and increase your overall return on investment.
